10 Reasons Why Linerless Labels are Revolutionising Packaging in 2024

In the fast-paced world of packaging and labelling, a quiet revolution is taking place. Linerless labels, once a niche product, are now at the forefront of innovation, reshaping how businesses approach their packaging needs. 

As we step into 2024, these game-changing labels are not just a trend—they're becoming a necessity for companies looking to stay competitive, sustainable, and efficient. From reducing waste and cutting costs to enhancing productivity and meeting evolving consumer demands, linerless labels are ticking all the boxes. 

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The UK linerless labels market is set to grow at a whopping 4.5% from 2023 to 2033. With the average growth globally sitting at 4.9%, this indicates significant growth and adoption of linerless labels in the UK.  Therefore placing the UK competitively among key markets like India (6.5%), China (5.9%), Canada (4.1%), and the US (2.9%).

But what's driving this surge in popularity? Why are businesses across industries, from food and beverage to e-commerce and logistics, making the switch?

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In this post, we'll dive into the top 10 reasons why linerless labels are revolutionising packaging in 2024, and why your business might want to join the movement.

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The 10 Key Factors for Linerless Labels Popularity

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1. Environmental Sustainability

Linerless labels significantly reduce waste by eliminating the need for a backing liner. In 2024, with an increasing focus on sustainability, this eco-friendly feature is driving adoption across industries. Companies can reduce their carbon footprint and appeal to environmentally conscious consumers.

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2. Cost-Effectiveness

The absence of a liner means more labels per roll, reducing transportation and storage costs. In today's economy, businesses are looking for ways to cut expenses without compromising quality. Linerless labels offer a cost-effective solution that doesn't sacrifice performance.

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3. Increased Efficiency in Application

Modern linerless label applicators are faster and more efficient than traditional labelling machines. This increased speed and reduced downtime for roll changes translate to higher productivity in packaging operations, a crucial factor for businesses in 2024's fast-paced market.

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4. Versatility in Design and Printing

Advancements in printing technology have made linerless labels more versatile than ever. They can now accommodate a wide range of designs, colours, and even variable data printing, meeting the diverse needs of different products and brands in 2024.

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5. Compatibility with E-Commerce Packaging

The boom in e-commerce has created a demand for efficient, adaptable packaging solutions. Linerless labels are ideal for variable-sized packages common in online retail, offering flexibility and ease of use in fulfilment centres.

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6. Food Industry Adaptation

With the growing demand for packaged and processed foods, especially in urban areas, the food industry is rapidly adopting linerless labels. They offer better hygiene (no paper residue from liners) and are suitable for a wide range of temperatures, from freezer to microwave.

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7. Enhanced Supply Chain Visibility

Linerless labels can incorporate RFID and other tracking technologies more easily than traditional labels. In 2024, as supply chain visibility becomes increasingly important, this feature is driving adoption in the logistics and retail sectors.

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8. Customisation and Personalisation

The rise of product personalisation has found a perfect match in linerless labels. They allow for easy printing of custom information, batch numbers, or even personalised messages, meeting the growing consumer demand for unique products.

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9. Compliance with Evolving Regulations

As packaging regulations become stricter, especially regarding waste reduction, linerless labels help companies stay compliant. They reduce packaging waste and can be made from recyclable materials, aligning with 2024's stringent environmental policies.

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10. Integration with Smart Packaging

Linerless labels are at the forefront of smart packaging trends. They can easily incorporate QR codes, NFC tags, and other interactive elements, enhancing customer engagement and providing valuable data to brands – a key consideration for forward-thinking companies in 2024.

By embracing linerless labels, businesses are not just adopting a new product – they're investing in a solution that addresses multiple challenges of modern packaging, from sustainability to efficiency and beyond.

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Are Linerless Labels Popular in the UK?

Yes, the linerless label industry is growing in the UK. Many UK businesses are realising the the benefits of better product visibility, safety, and sustainability. The UK packaging and labelling industry is shifting towards more efficient and environmentally friendly solutions. As businesses and consumers become more eco-conscious, the demand for innovative labels continues to rise.

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Have You Considered Linerless Labels for Your Business?

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The linerless label industry is growing fast because of the demand for sustainable, cost-effective, and efficient labelling solutions. Now is a great time to think about how linerless labels could help your business.

Whether you're in the food and beverage industry, logistics, or any sector needing efficient packaging solutions, linerless labels offer many advantages. They reduce waste, improve sustainability, and enhance packaging efficiency.

With new technology making these labels easier to use and more versatile, businesses worldwide are adopting linerless labels to stay competitive. As consumer awareness and demand for eco-friendly packaging grow, adding linerless labels to your business strategy could be key to achieving both economic and environmental goals.

Join the linerless revolution and stay ahead of the curve. Contact LinerlessUK today and discover how we can help you achieve your packaging goals for 2024 and beyond! Start here